Projects
A successful brand identity is the result of a carefully crafted strategy, precise design, and clear communication.
The following projects showcase a selection of work by Wilson Visibility in the areas of brand identity, web design, photography, and communication.
Event Photography: Brandenburg Integration Award 2024
We provided photographic coverage of the 2024 Brandenburg Integration Award and created a professional photo series for the press, website, and public relations.
The industry encompasses the fields of events, culture, and public relations.
We would like to outline the initial situation here.
For the 2024 Brandenburg Integration Award ceremony, we were tasked with creating a photographic record that professionally captures both the atmosphere of the event and the official program highlights. The goal was to develop a visual language that conveys authenticity, appreciation, and social commitment.
At the same time, the requirement was to respond flexibly to different situations during the event and to provide high-quality images for press relations, digital communication, and long-term documentation purposes.
The objectives are as follows:
As part of the project, professional event documentation was to be created that authentically conveys the mood, encounters, and key moments of the award ceremony. In addition, the goal was to provide versatile visual material for media, the website, social media, and public relations.
Services
- Event photography
- Photographic documentation of the award ceremony
- Press and public relations images
- Atmospheric reportage photography
- Image selection and curation
- Professional image editing and retouching
- Provision of optimized image data for digital and editorial use
Execution
The first step involved coordinating the schedule, program items, and photographic requirements for the event. During the awards ceremony, the focus was on unobtrusive, documentary-style coverage that captured both official moments and authentic interactions and atmospheres.
This involved taking photos of the award presentations, speeches, guests, interactions, as well as atmospheric close-ups of the event. Particular attention was paid to achieving a natural visual effect, high-quality lighting, and the versatility of the images.
This was followed by a structured image selection process, as well as professional post-processing and retouching. The final image files were optimized and made available for press relations, the website, social media, and other communication efforts.
The result is as follows:
As part of the project, professional event documentation was created, characterized by an authentic and high-quality visual style. The images serve as a visual foundation for media communications surrounding the 2024 Brandenburg Integration Award and thus provide lasting support for press, website, and public relations efforts.
The added value this provides
The visual documentation includes professional photo coverage, high-quality press and communications images, an authentic portrayal of the awards ceremony, a stronger public profile in public relations, and versatile visual content for digital and editorial channels.
Brand Identity & Website Redesign for a Freelance Photographer
We redesigned the brand identity of a documentary photographer and successfully relaunched her website.
The industry is self-employed professionals, creative professionals, and photography.
The initial situation is outlined here.
For a freelance photographer specializing in documentary work, a professional overall brand identity needed to be developed that highlights her personality, quality, and clear positioning. The previous brand identity was expanded with new content and offered potential in terms of structure, recognizability, and digital impact.
At the same time, a clearly defined deadline required structured, efficient, and goal-oriented project management across all disciplines.
The objectives are as follows:
As part of the project, a distinctive brand identity was developed that stands out in the market through clear differentiation. Additionally, a high-quality online presence was created that appeals to both private clients and editorial, cultural, and project-related target audiences.
Services
- Strategy and Consulting
- Business and PR Strategy
- Brand Positioning
- Corporate Design and Corporate Identity
- Logo Development
- Print Media (Flyers)
- Website Concept and Web Design
- SEO-Optimized Copywriting
- Target Audience-Oriented Content Strategy
- Digital Visibility and Online Presence
- Structured Project Management and Implementation Coordination
Implementation
The first step involved refining the strategic positioning and defining the brand identity. Based on this, a visual identity was developed that is highly recognizable. The design is high-contrast, minimalist, and uniquely tailored.
The developed logo reflects the photographic approach: The design is characterized by a focused, clear, and high-contrast composition, with elements reduced to the essentials.
A calm, high-quality editorial design was conceived for the website. A clear page structure, strong visual impact, minimalist design, and precise copy create a professional presence with high credibility.
Special attention was paid to ensuring barrier-free implementation in accordance with current standards, as well as compliance with BFSG / WCAG Level AA requirements.
All content was developed to be search engine optimized and tailored to the target audience.
The result is as follows:
This is a consistent brand identity that has been successfully implemented across all channels. A clear positioning was established to ensure a professional public image. Additionally, a website was created that is both aesthetically appealing and specifically designed to support inquiries.
The Benefits Achieved
The measures include clearer market positioning, greater brand recognition, a more professional public image, improved website structure and navigation, higher-quality inquiries, an accessible digital presence, and structured implementation within defined timelines.
Photographic Project Documentation: “Tazkir - Excavations of the Present”
We carried out the photographic documentation for the “Tazkir – Excavations of the Present” project in Berlin and created visual content for documentation, public relations, and digital publication.
The sector encompasses culture, education, art, and project work.
We would like to outline the initial situation here.
As part of the “Tazkir – Excavations of the Present” project, an educational and art project was launched in Berlin that explores the culture of remembrance, identity, cultural heritage, and contemporary social issues. Under the direction of artist Nahed Mansour, numerous participants from the fields of art, education, and culture worked together to create creative spaces for exchange and reflection. (Alliances for Education)
The project encompassed various formats and collaborations with cultural institutions and partner organizations, including Kunsthaus 360°, the Museum Lichtenberg, and the Institute for Art in Context at the Berlin University of the Arts. The photographic documentation was intended to capture the project’s complexity while also providing high-quality visual content for the website, press, and public relations. (Museum macht stark)
The objective is as follows:
The aim of the project was the photographic documentation of an extensive cultural collaboration project with social relevance. The resulting photographs were intended to authentically capture the atmosphere and work processes as well as encounters, creative participation, and key thematic focuses.
In addition, professional visual material was to be created for publications, project communication, and digital presentations, including for publication on the website of the Federal Ministry of Education and Research as part of “Culture Makes Strong – Alliances for Education.” (Alliances for Education)
Services
- Project photography: Photographic documentation of cultural project work, documentation of workshops and creative processes
- Support for exhibitions and project formats
- Atmospheric reportage photography
- Image selection and curation
- Professional image editing and retouching
- Provision of optimized image data for websites, press, and public relations
Implementation
The first step involved coordinating the project structure, the participating stakeholders, and the photographic requirements. Due to the scale of the project and the large number of collaborations involved, it was necessary to place a special focus on a flexible yet documentarily precise approach.
As part of the project support, photographs were taken of creative processes, collaborative work phases, exhibition areas, encounters, as well as documentary photo series of the participants and project formats. The goal was an authentic visual language that would make the cultural exchange, the social relevance, and the creative atmosphere of the project visible.
Special attention was paid to a calm, high-quality, and credible visual execution. The visual composition was based on natural documentation with a journalistic and cultural character.
This was followed by a structured image selection as well as professional post-processing and retouching of the final images. The resulting image data was optimized and made available for digital publications, project communication, and public relations.
The result is as follows:
As part of the cultural and educational project, which features numerous collaborations and holds significant social importance, a high-quality photographic documentation was created. The images serve long-term project communication and were published, among other things, as part of nationwide public relations efforts.
The Added Value Achieved
The visual documentation includes a professional presentation of the complex project work, high-quality visual content for press and public relations, an authentic portrayal of the cultural collaboration, and lasting digital visibility for this socially relevant educational and cultural project.
Strong brand identities start with a clear strategy
A strong brand identity is created when strategy, design, and content are consistently aligned. The development of strong brands that build trust and make a name for themselves is based precisely on these factors.
Are you planning a professional brand identity, the development of a new website, or a strategic repositioning? We would be happy to support you in bringing your project to life with our expertise—from the initial concept phase through to implementation.